Consumer Psychology

Faces In Instagram Photos Prompt Social Engagement [VIDEO]

March 26, 2014
Faces In Instagram Photos Prompt Social Engagement [VIDEO]

David Erickson discusses Georgia Institute of Technology and Yahoo Labs research about the effect faces have on attracting likes and comments about Instragram images.

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

November 28, 2013
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Drug Warnings In Commercials Increase Sales [VIDEO]

November 5, 2013
Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

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