Consumer Insight

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

November 28, 2013
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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