Consumer Behavior

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

November 28, 2013
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Generation V’s Most Used Media Consumption Devices [VIDEO]

November 25, 2013
Generation V's Most Used Media Consumption Devices [VIDEO]

David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.

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Drug Warnings In Commercials Increase Sales [VIDEO]

November 5, 2013
Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

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Generational Dynamics Of Store Brand Purchases [VIDEO]

October 28, 2013
Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

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Google’s Customer Journey To Online Purchase Tool [VIDEO]

October 21, 2013
Google's Customer Journey To Online Purchase Tool [VIDEO]

David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.

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First Person Point Of View Home Movies: Disneyland Through Google Glass [VIDEO]

June 23, 2013
First Person Point Of View Home Movies: Disneyland Through Google Glass [VIDEO]

Joe’s Daily compiled video clips taken via Google Glass during a vacation to Disneyland in California: One aspect of Glass that will have mass consumer appeal.

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Twitter’s New Multitainment TV Ad Targeting Platform [VIDEO]

May 29, 2013
Twitter's New Multitainment TV Ad Targeting Platform [VIDEO]

Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.

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Beer Statistics [VIDEO]

February 20, 2013
Beer Statistics [VIDEO]

A statistics-packed video infographic about beer consumption in America by Bloomberg.

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Hyperreality [VIDEO]

December 28, 2012
Hyperreality [VIDEO]

In this brave new world is the mobile phone a tool, or a filter through which we experience a new reality?

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