eStrategy TV - Marketing Videos
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Joe’s Daily compiled video clips taken via Google Glass during a vacation to Disneyland in California: One aspect of Glass that will have mass consumer appeal.
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
A statistics-packed video infographic about beer consumption in America by Bloomberg.
In this brave new world is the mobile phone a tool, or a filter through which we experience a new reality?
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