Consumer Attitudes

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

April 30, 2014
Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

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Faces In Instagram Photos Prompt Social Engagement [VIDEO]

March 26, 2014
Faces In Instagram Photos Prompt Social Engagement [VIDEO]

David Erickson discusses Georgia Institute of Technology and Yahoo Labs research about the effect faces have on attracting likes and comments about Instragram images.

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Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Drug Warnings In Commercials Increase Sales [VIDEO]

November 5, 2013
Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

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Generational Dynamics Of Store Brand Purchases [VIDEO]

October 28, 2013
Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

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TREND: DirectTV 24-Hour Pet Channel, Called DOGTV [VIDEO]

July 17, 2013

DirecTV is set to air a new, 24-hour channel for dogs bored at home called DOGTV.

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Class Of 2015

November 29, 2011

Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.

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Lauren Zalaznick: The Conscience Of Television

September 24, 2011
Lauren Zalaznick: The Conscience Of Television

TV executive Lauren Zalaznick thinks deeply about pop television. Sharing results of a bold study that tracks attitudes against TV ratings over five decades, she makes a case that television reflects who we truly are — in ways we might not have expected.

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