Case Studies

Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

October 31, 2013
DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza...To Keep Him Safe [VIDEO]

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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Case Study: How The US Navy Uses Social Media

July 26, 2011
Case Study: How The US Navy Uses Social Media

David Werner, shares how the U.S. Navy approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.

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Twitter Tactic For Job Hunting

July 20, 2011
Twitter Tactic For Job Hunting

Two dudes devised a very clever way to land a job using Twitter.

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