Branding

13 Covers Of The Game Of Thrones Opening Credits

April 21, 2019

When something becomes a cultural phenomenon like Game Of Thrones, you can be sure that it will inspire imitations, mashups, parodies and official brand partnerships that hitch their wagons to its popularity.

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Washington Redskins Name Change Controversy [VIDEO]

October 16, 2013
Washington Redskins Name Change Controversy [VIDEO]

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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INTERVIEW: Samsung’s Gail Conroy on Social Media & Consumer Electronics

June 11, 2012
INTERVIEW: Samsung's Gail Conroy on Social Media & Consumer Electronics

Gail Conroy, Director of Brand & Consumer Marketing, Samsung Electronics North America, discusses the role of social media in marketing consumer electronics.

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Branding Through CAPTCHA

October 15, 2011
Branding Through CAPTCHA

Solve Media has created an ad network out of CAPTCHA, those little semi-garbled letters you find next to online forms to prevent spam.

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The Jeep Wave

June 13, 2011
The Jeep Wave

David Erickson discusses The Jeep Wave as an example of how social norms can form around brand that form the basis of social tribes.

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