Brand Marketing

InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

November 9, 2013
 InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

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Tide’s Scary Vines: A Carrie Remake [VIDEO]

October 25, 2013
Tide's Scary Vines: A Carrie Remake [VIDEO]

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

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Washington Redskins Name Change Controversy [VIDEO]

October 16, 2013
Washington Redskins Name Change Controversy [VIDEO]

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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