Blogging

Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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How NOT To Pitch Bloggers [VIDEO]

November 14, 2013
How NOT To Pitch Bloggers [VIDEO]

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

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Gawker’s Kinja Commenting Platform [VIDEO]

October 19, 2013
Gawker's Kinja Commenting Platform [VIDEO]

David Erickson discusses Gawker Media’s Nick Denton’s attempt at making online comments useful and civil again with the Kinja commenting platform in use on Valleywag.

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WordPress Jetpack Update To Media Explorer [VIDEO]

September 11, 2013
WordPress Jetpack Update To Media Explorer [VIDEO]

David Erickson discusses the upcoming update to WordPress Jetpack that allows you to search for and embed Tweets and YouTube video directly from the Media Explorer and within the editing environment, giving WordPress a bit of Storify-like features.

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Huffington Post Turns Off Anonymous Comments [VIDEO]

August 28, 2013
Huffington Post Turns Off Anonymous Comments [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss The Huffington Post’s decision to disable anonymous comments and the problem of online anonymity in general.

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Google’s New Linking Rules [VIDEO]

August 15, 2013
Google's New Linking Rules [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.

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Embeddable Facebook Posts & Social TV [VIDEO]

August 10, 2013
Embeddable Facebook Posts & Social TV [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the the most recent topics in the communications industries. During this segment of episode 9, they chat about Facebook’s new embeddable posts feature and how it might help Facebook Page admins extend the reach of their communities.

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How Journalists Use Social Media [VIDEO]

July 10, 2013
How Journalists Use Social Media [VIDEO]

Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.

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How Clorox Managed To Insult Men Everywhere [VIDEO]

July 5, 2013
How Clorox Managed To Insult Men Everywhere [VIDEO]

In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.

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Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

October 9, 2012
Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr.

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