Blogger Relations

How NOT To Pitch Bloggers [VIDEO]

November 14, 2013
How NOT To Pitch Bloggers [VIDEO]

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

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How Journalists Use Social Media [VIDEO]

July 10, 2013
How Journalists Use Social Media [VIDEO]

Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.

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How Clorox Managed To Insult Men Everywhere [VIDEO]

July 5, 2013
How Clorox Managed To Insult Men Everywhere [VIDEO]

In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.

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