Blog Marketing

Gawker’s Kinja Commenting Platform [VIDEO]

October 19, 2013
Gawker's Kinja Commenting Platform [VIDEO]

David Erickson discusses Gawker Media’s Nick Denton’s attempt at making online comments useful and civil again with the Kinja commenting platform in use on Valleywag.

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WordPress Jetpack Update To Media Explorer [VIDEO]

September 11, 2013
WordPress Jetpack Update To Media Explorer [VIDEO]

David Erickson discusses the upcoming update to WordPress Jetpack that allows you to search for and embed Tweets and YouTube video directly from the Media Explorer and within the editing environment, giving WordPress a bit of Storify-like features.

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Huffington Post Turns Off Anonymous Comments [VIDEO]

August 28, 2013
Huffington Post Turns Off Anonymous Comments [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss The Huffington Post’s decision to disable anonymous comments and the problem of online anonymity in general.

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Google’s New Linking Rules [VIDEO]

August 15, 2013
Google's New Linking Rules [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.

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How Clorox Managed To Insult Men Everywhere [VIDEO]

July 5, 2013
How Clorox Managed To Insult Men Everywhere [VIDEO]

In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.

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Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

October 9, 2012
Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr.

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Content Optimization For Search Visibility

February 26, 2012
Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

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HubSpot’s Kip Bodnar: Building & Socializing Your B2B Marketing Strategy

October 7, 2010
Building & Socializing Your B2B Marketing Strategy

HubSpot’s Kip Bodnar leads an intensive workshop that provides a frame work for transitioning existing B2B marketing strategies to integrated strate­gies that include social media and online marketing.

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Online Marketing Course

April 17, 2007
Online Marketing Course

This online marketing course is from a Communications 2.0 presentation by David Erickson and Ann Treacy.

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