Beyond Social Media

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

WATCH →

Commercial Drone Use For Weddings [VIDEO]

July 31, 2014
Commercial Drone Use For Weddings [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses a a Quartz story about the use of drones by wedding videographers.

WATCH →

Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

WATCH →

L’Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

July 14, 2014
L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

WATCH →

Mary Meeker’s Ugly State Of The Internet Presentation [VIDEO]

June 1, 2014
Mary Meeker's Ugly State Of The Internet Presentation [VIDEO]

During episode 50 of the Beyond Social Media Show, David Erickson & B.L. Ochman discuss the wonderful yet atrociously-designed State of the Internet presentation Mary Meeker gives each year.

WATCH →

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

April 30, 2014
Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

WATCH →

American Teens’ Favorite Social Networks [VIDEO]

April 19, 2014
American Teens' Favorite Social Networks [VIDEO]

David Erickson discusses research from Piper Jaffray about American teens social network preferences during this segment of the Beyond Social Media Show.

WATCH →

IKEA’s Pop Up Store – Tokyo [VIDEO]

April 16, 2014
IKEA's Pop Up Store - Tokyo [VIDEO]

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

WATCH →

Worst. Lyrics. Ever: Let’s Get Social [VIDEO]

April 14, 2014
Worst. Lyrics. Ever: Let's Get Social [VIDEO]

B.L. Ochman and David Erickson cringe over unintentionally hilarious Let’s Get Social song featured during the Social Media World conference.

WATCH →

The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

April 13, 2014
The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.

WATCH →