B2B Marketing

Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Emotional Consideration Of B2B Purchasers [VIDEO]

October 23, 2013
Emotional Consideration Of B2B Purchasers [VIDEO]

David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.

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Social Black Markets [VIDEO]

August 10, 2012
Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

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Augmented Reality Business Card

June 25, 2011
Augmented Reality Business Card

Once augmented reality apps become standard technology in smart phone cameras, augmented reality business cards could easily become commonplace.

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HubSpot’s Kip Bodnar: Building & Socializing Your B2B Marketing Strategy

October 7, 2010
Building & Socializing Your B2B Marketing Strategy

HubSpot’s Kip Bodnar leads an intensive workshop that provides a frame work for transitioning existing B2B marketing strategies to integrated strate­gies that include social media and online marketing.

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