Advertising

Dish Network Ad-Wiping DVR

May 14, 2012

Dish Network is now offering subscribers a DVR–called The Hopper–that has an “Auto-Hop” feature skip commercials for prime time television.

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An Ad You Can Race

February 15, 2012
An Ad You Can Race

A clever implementation of an ad for the ING New York City Marathon in the city’s subway system.

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The Cost Of A Thirty Second Spot

December 1, 2011
The Cost Of A Thirty Second Spot

A videographic that demonstrates just how expensive a thirty second advertisement on television can be.

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Branding Through CAPTCHA

October 15, 2011
Branding Through CAPTCHA

Solve Media has created an ad network out of CAPTCHA, those little semi-garbled letters you find next to online forms to prevent spam.

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INTERVIEW: Tim O’Reilly On Media & Advertising

October 10, 2011

Charlie Rose interviews Tim O’Reilly of O’Reilly Media about media and advertising at IAB MIXX 2011.

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Your Ad Goes Here

October 5, 2011
Your Ad Goes Here

Mario and Fafa try to figure out how to pay for their video blog.

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Facebook Zip Code Targeting

August 12, 2011
Facebook Zip Code Targeting

David Erickson, Tunheim’s Director of e-Strategy, discusses how Facebook’s Zip Code Targeting advertising feature will affect retailers and political campaigns.

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YouTube Cost Per View Video Ads

June 14, 2011
YouTube Cost Per View Video Ads

By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with.

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Water-Activated Sidewalk Ads

May 17, 2011
Water-Activated Sidewalk Ads

The Fresh Green Ads advertising agency created this eco-friendly ad for SEA LIFE in Scheveningen, the Netherlands that only becomes visible when the concrete is wet.

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Display Media Measurement

October 15, 2010
Display Media Measurement

Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.

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