Advertising

AT&T Home Security Pet Commercials [VIDEO]

March 1, 2014
AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

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Truth & Trust In Advertising [VIDEO]

December 1, 2013
Truth & Trust In Advertising [VIDEO]

This documentary looks at how the self-regulation of advertisements may have saved the industry.

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Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Google Web Designer Open To Public [VIDEO]

October 13, 2013
Google Web Designer Open To Public [VIDEO]

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

June 13, 2013
Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

May 28, 2013
Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

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Child Abuse Poster PSA Only Children Can See [VIDEO]

May 7, 2013
Child Abuse Poster PSA Only Children Can See [VIDEO]

The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see

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Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

December 8, 2012
Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.

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Applebee’s Life Is Better Shared Campaign

June 19, 2012
Applebee's Life Is Better Shared Campaign

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.

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Dish Network Ad-Wiping DVR

May 14, 2012

Dish Network is now offering subscribers a DVR–called The Hopper–that has an “Auto-Hop” feature skip commercials for prime time television.

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