Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

by on July 29, 2014

in Case Studies,eStrategy Podcast,Pop Culture,Webisode

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

Greenpeace wants LEGO to cut ties with Shell Oil and LEGO responds. Greenpeace’s video has amassed 5.2 million views on YouTube thus far.

LEGO: Everything Is NOT Awesome

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