DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

by on October 31, 2013

in Case Studies,eStrategy Podcast,Webisode

During this segment of episode 22 of the Beyond Social Media Show, David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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