Emotional Consideration Of B2B Purchasers [VIDEO]

by on October 23, 2013

in eStrategy Podcast,Webisode

During this episode of the Beyond Social Media Show, David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase. STATISTICS: Effect Of Personal Value Perceptions On B2B Purchases [CHART]

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