What Public Relations Pros Can Learn From Colin Kaepernick’s Twitter Favorites [VIDEO]

by on October 3, 2013

in Case Studies,eStrategy Podcast,Webisode

During this segment of the 18th episode of the Beyond Social Media Show, David Erickson discusses how 49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.

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