FedEx YouTube Apology [VIDEO]

by on July 30, 2013

in Case Studies,Citizen Video,eStrategy Podcast,Webisode

On July 24, 2013, YouTube user banstaman uploaded a video showing a FedEx employee recklessly tossing packages into the back of her truck.

FedEx Employee Tossing Packages

This is the full-length original citizen video of FedEx employees throwing packages that went viral, prompting a response from the company.

FedEx Senior Vice President of Human Resources Responds

Two days later, Shannon A. Brown, FedEx Senior Vice President of Human Resources, responded with an apology and an explanation that the offending employee had been fired.

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