TREND: DirectTV 24-Hour Pet Channel, Called DOGTV [VIDEO]

by on July 17, 2013

in Marketing Trends,Report

Yet more evidence that Americans no longer consider their animal companions as mere pets but as an actual member of the family:

DirecTV is set to air a new, 24-hour channel for dogs bored at home called DOGTV.

“You can really use TV to entertain pets,” Ron Levi, founder of DOGTV, told ABC News. “We have created programs where every frame, second and sound have been tailored to fit the way dogs see and hear the world.”

DOGTV aims to help dogs who suffer from separation anxiety when their owners are away by providing “relaxing, stimulating and behavior-improving content” packaged in three- to six-minute-long segments, according to the channel’s website. Read the rest at ABC News.

DOGTV Sample Episode

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