Case Study: Miss Utah’s Online Reputation Issues [VIDEO]

by on June 19, 2013

in Case Studies,eStrategy Podcast,Webisode

David Erickson looks at the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality for women during the 2013 Miss America pageant and compares it to Caitlin Upton, the 2007 Miss Teen USA contestant from South Carolina who couldn’t handle a question about maps.

David explains how people react to such embarrassing public incidents and looks at the long-term reputation management implications for those who make such mistakes. Marissa Powell Reputation Mangement Case Study – The Online Fallout For Miss Utah from eStrategy.

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