Twitter has launched a new program designed to help brands target multitainment behavior by syncing television ads and Promoted Tweets through the use of a cutting-edge “video fingerprinting” technology.
Via a data dashboard, digital marketers can see in real time when their spots air and what resulting tweet activity occurs about either the brand or TV show. Then, at least in theory, they can more intelligently target Twitter users with Promoted Tweets based on who tweeted about the commercial or show. Per the San Francisco-based firm, marketers can use the data to inform not only the timeliness of their Promoted Tweets but also the creative (e.g., copy, GIFs, Vine, etc.). Read the rest at AdWeek. Found at YouTube from TwitterAds.