How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

by on March 13, 2013

in Pop Culture,Promotional

This is a great example of using experiential marketing in the service of cause marketing. fiftyfifty is a German gallery that decided to raise awareness of homelessness by forcing people to empathize with people who sleep with no roof over their heads. Found at YouTube from TheKarateeekid.

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