Informal, First-Person Language Most Memorable [VIDEO]

by on February 17, 2013

in Report

I just stumbled across this Mashable piece about research that demonstrates that Facebook posts are more memorable than books or faces. The reason the research cites why Facebook posts are so easy to remember is because of their informal style of language. The effectiveness of informal online communication is a point I’ve been making for years: See my article Informality Online for my take on the Internet’s first-person voice.

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