Case Study: Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

by on February 16, 2013

in Case Studies,Commercial,Pop Culture,Webisode

David Erickson demonstrates how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial. This case study illustrates a smart YouTube marketing tactic that doubles as brand awareness advertising. Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial – Case Study from eStrategy at YouTube.

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