Quick Donate: Obama’s Fundraising Innovation [VIDEO]

by on January 2, 2013

in Demonstration

Quick Donate was simple — appropriately named, it allowed Obama’s campaign to store the credit card information of supporters upon their first donation. Once a supporter’s card was on file at campaign headquarters, that supporter could give more money to Obama’s campaign with a single action via an email, text message or the web.

You can think of Quick Donate as Amazon one-click ordering applied to political donations, but with an extra strategic element: timing. Supporters were hit up for cash at times they were thought to be most willing to shell it out: right after a campaign rally, in response to a Mitt Romney or Paul Ryan speech and so on. Read the rest at Mashable.

Found at YouTube from BarackObamadotcom.

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