“Call of Duty: Black Ops II,” the latest installment in Activision Blizzard Inc.’s best-selling video-game franchise, topped $1 billion in retail sales within its first 15 days of release.
The sales figure, which relies on Chart-Track retail data, means “Call of Duty” reached $1 billion faster than the movie “Avatar,” the record holder for feature films, Activision said today in a statement.
It also hit a billion dollars faster than last year’s “Black Ops” — by one day.
“Since ‘Call of Duty’ was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top 10 grossing films of 2012 combined,” Activision Chief Executive Officer Bobby Kotick said in the statement. “Sales for the ‘Call of Duty’ franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.” Read the rest at AdAge.