This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals. It knows that late-fortyish Xers were likely listening to Rush as kids and the choice of Fly By Night evokes a longing for escaping their present circumstances. The joy of jamming to the air drums at a stoplight is something most guys can relate to…as is the amused embarrassment of getting caught doing it.
Finally, the price point of twenty thousand is about right for a generation hit hard by the Great Recession. The pause to catch the flipped drum stick is a nice detail that does Neil Peart proud. Found at YouTube from Volkswagen.