Google Spending Another $200 To Market Original YouTube Channels

by on July 31, 2012

in Report

The Wall Street Journal reports:

For Google Inc.’s YouTube it was a $150 million experiment: Seed dozens of new video “channels” on its Web service and see what works.

So far, Google likes what it sees from the eight-month effort. The company says it will put in another $200 million to market the channels as it attempts to upgrade its content from simple user-generated videos and to lure more viewers and advertising.

I think the biggest obstacle is getting YouTube visitors to make a habit of tuning in to new episodes as people do with television. Found at WSJ.com.

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