Good Books International Trailer

by on July 29, 2012

in Commercial,Pop Culture,Promotional

This Franz Kafka/Hunter S. Thompson-inspired animated trailer promotes Good Books International, a bookseller that donates 100% of its profits to support charitable projects that provide water and sanitation, access to education, and seeding sustainable agriculture across the world through its partnership with Oxfam.

The animation for this trailer, titled Metamorphosis, is the type of content that is deliberately designed to “go viral,” at least among it’s target audience, because it is truly remarkable. Found at Vimeo from Antfood via Laughing Squid.

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