Applebee’s Life Is Better Shared Campaign

by on June 19, 2012

in Report

Applebee’s has a new social media ad campaign that says social trumps social media. The idea of the “Life Is Better Shared” campaign is to demonstrate that in-person, face-to-face interaction is more appealing than virtual communications. The campaign adopts it’s targeted audience’s–Baby Boomers–attitude toward social media. Found at YouTube from ientry.

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