The Business Of Web Measurement By David Erickson | October 14, 2010 Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators. Found at Vimeo from MIMA. Posted in Conference, Presentation and tagged Analytics, Key Performance Indicators, MIMA, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Seppy Yoon