You knew a lot of smart people were working on it but still…this is amazing. Researchers at the University of Rochester have apparently created a lens that renders objects invisible by bending light around the object…with no distortion when viewed from various angles.

That may not be the most amazing part of the story though: They’ve assembled the device for materials costing $1000 and published instructions for creating your own invisibility device.

Entirely too cool for words but DYI invisibility?

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During Episode 56 of the Beyond Social Media Show, David Erickson discusses a a Quartz story about the use of drones by wedding videographers.

Wedding Rings Delivered Via DJI Phantom Quadcopter

Here’s an example of how wedding videographers are using drones.

Amazon Asks FAA To Approval Testing Of Prime Air Drones

Amazon Prime Drone Delivery: PR, Reality Or Both?

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Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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L’Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

July 14, 2014
L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

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Friskies’ Dear Kitten Viral Video [VIDEO]

June 29, 2014
Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

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Mary Meeker’s Ugly State Of The Internet Presentation [VIDEO]

June 1, 2014
Mary Meeker's Ugly State Of The Internet Presentation [VIDEO]

During episode 50 of the Beyond Social Media Show, David Erickson & B.L. Ochman discuss the wonderful yet atrociously-designed State of the Internet presentation Mary Meeker gives each year.

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Industries Consumers Trust & Distrust With Personal Data [VIDEO]

April 30, 2014
Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

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American Teens’ Favorite Social Networks [VIDEO]

April 19, 2014
American Teens' Favorite Social Networks [VIDEO]

David Erickson discusses research from Piper Jaffray about American teens social network preferences during this segment of the Beyond Social Media Show.

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IKEA’s Pop Up Store – Tokyo [VIDEO]

April 16, 2014
IKEA's Pop Up Store - Tokyo [VIDEO]

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

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Worst. Lyrics. Ever: Let’s Get Social [VIDEO]

April 14, 2014
Worst. Lyrics. Ever: Let's Get Social [VIDEO]

B.L. Ochman and David Erickson cringe over unintentionally hilarious Let’s Get Social song featured during the Social Media World conference.

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